THE EFFECT OF ECONOMIC VARIABLES ON THE AUTOMOTIVE INDUSTRY

The Effect of Economic Variables on the Automotive Industry

Economic elements such as inflation, loan rates, and world trade regulations continue to have a crucial role in molding the UK automotive industry. As producers aim to recover from the disturbances of the past few years, these economic variables affect manufacturing costs, pricing strategies, and overall market conditions​ (Grant Thornton UK LLP)

read more

Digital Advertising Approaches in the Car Industry

As the auto sector changes, so too do the tactics for engaging prospective buyers. In 2024, internet marketing remains a fundamental element for automotive companies looking to secure market share and connect with a digitally-aware audience. Crucial to this is the use of precision pay-per-click advertisements and local ads​ (Word Stream)​​ (S

read more

Digital Marketing Strategies in the Automotive Industry

As the automotive industry evolves, so too do the tactics for engaging prospective buyers. In 2024, internet marketing remains a key component for automotive companies looking to secure market share and connect with a digitally-aware audience. Crucial to this is the use of precision pay-per-click advertisements and local ads​ (WordStream)​​ (

read more

The Pre-Owned Vehicle Market's Resurgence in 2024

The United Kingdom's pre-owned vehicle market is projected to see significant increase in 2024, propelled by an increase in vehicle supply and evolving customer preferences. After a tough 2023, where new automobile supply issues due to semiconductor shortages and post-pandemic disturbances affected the market, 2024 is expected to be a period of reb

read more

Battery-operated Cars and the UK's Journey to Zero Emissions

The UK auto industry is at a crucial moment as it moves towards a era dominated by electric cars (EVs). The Zero Emission Vehicle mandate, starting in 2024, demands 22% of all passenger cars sold to be emission-free vehicles, with 10% for light commercial vehicles. This legal push is anticipated to considerably increase the market share of BEVs (BE

read more